Since its foundation, C41 has developed merch to support its team and technicians during productions—functional garments born out of necessity. Carhartt WIP has followed a similar path, transforming utility into a universal language of function and culture. This shoot brings these two approaches together, presenting the C41 team in C41 pieces alongside Carhartt WIP garments, highlighting their natural synergy.

In a stripped back, unfinished building, shoes lined with dust, the C41 team poses in a mix of Carhartt WIP and C41 merch. All of C41’s professionals are featured in these shots, from the founders to the production department, including the creative team and administration.
This series is a meeting point between two stories of utility. From the practical pieces designed for our team to Carhartt WIP’s heritage of utility and culture, this collaboration highlights the people behind C41 through garments that embody the connection between function and expression. Clothing can become a bridge between what we do and how we express it—a shared language shaped by work, movement, and identity.