Everyday we were more interested in mutual opinions and visions, these dialogues brought to life our practice named Studio OCH. This word means “and” or “with” in Swedish. We were interested in its super short and energetic pronunciation, in addition to the meaning, we loved the visual rhythm that the sequence of letters creates.

The first thing I notice about Luca is his violet Awake cap. It suddenly makes me think of the song of the same name by Leute and I can’t believe that it’s mere coincidence. When the song was released, Luca had just become Generic Animal.

we believe that working in design today has political implications. We don’t mean in terms of Italy’s political strategy but rather that every time we decide to bring an object into this world it has consequences for the workers that produce it and for the environment, and an impact in terms of the way the resources needed for production are extracted, and so on. In that sense, the work we are doing definitely has a political value. It is an attempt to explore how the consequences of design run much deeper

The brand turns 40 in 2021 yet it has never lost the fresh originality that defined it. Accompanied by the surreal lyrics of a Bob Dylan track, with Ettore Sottsass and a gang of young, courageous, and visionary designers behind it, Memphis exploded onto the scene in 1981 with a new vocabulary of shapes, materials, patterns, and colours.