We met Mecna during the launch event of his latest album produced with Sick Luke, Neverland (Universal). The event was held a few days before the official release of the album in the flagship store of Woolrich, in Corso Venezia XX, Milan. Listening to a 7 minute preview at 20 degrees below zero was an unique experience and even though everything else around us was frozen, and there was actually (artificial) snow in the room, the head was moving up ​to beat of the music​. Right during that short listening, these questions that don’t only deal with music, but also with creative direction araised.

Edoardo Chiaraluce was recently in charge of the creative direction of Maggio’s Raffreddore launch movie. During the photo shooting for his profile interview on C41 Magazine, Edoardo joined us at the same location and, considering his good-looking outfit and a few shots available on the film of Luca A. Caizzi, we decided to tell his story.

January 2018, Roberto and I met for the first time to take pictures. He had just posted his first single, Branca, on Youtube, meanwhile he was doing various jobs including modeling and at that time …

For many people, fashion is not an art form; for me, it is. Who is on the other side is often an artist, lives of experimentation, provocation, urge to speak. Culture is information, curiosity, progress, and respect.