“The Residency” is the format that explores the pulse of contemporary leisure, one cultural trend at a time. A moment of reflection on how leisure is no longer pure escape, but a deeper territory of aesthetic, social, and personal transformation. This episode takes us to Saint-Tropez, where a handful of places are so deeply rooted in memory that they transcend trends and seasons. A place for regulars who, year after year, summer after summer, return to the same table, the same parasol, the same familiar shade of blue.

For this year, no change,
same beach, same sea
to be able to see you again,
to return, to stay together

These lyrics from 1963 could be written at any time in history. Transcending generations, with the first warmth of the season, a singular sensation returns, again and again: the comfort of sun on skin, sand underfoot, the hush of gentle waves and the slow choreography of umbrellas in the wind. It’s not just a beach—it’s a ritual, repeating itself each year in its familiar rhythm.

A place that stays the same, yet feels new every time.
That offers the comfort of tradition and the quiet reassurance of things that endure. It exists in memory, in longing, in the wait that stretches from one summer to the next. And when the time comes, we return. Hoping, deep down, that nothing has changed.

Today we find ourselves on the coast of Saint-Tropez—but the story begins long before us. In the early 1900s, Madame Gardanne, a bold and charismatic cook, opened a small inn by the road. She called it La Bouillabaisse. Facing the sea, she welcomed fishermen, travelers and locals alike, serving up grilled fish, stuffed vegetables, and of course, the bouillabaisse, a traditional Provençal fish soup.
By 1932, beach huts began to appear along the waterline. The inn grew into a destination, a seaside haven for discreet holidaymakers and devoted Tropezians. Then came 1965. La Bouillabaisse earned its title as the fashionable beach, frequented by François Truffaut, Roger Vadim and Jane Fonda—glamour without pretense, style anchored in sincerity.

Today, La Bouillabaisse has been gently renewed—without being reinvented. Its spirit remains intact, but the space has been reimagined for modern times. Keeping your heart in that rhythm of a well-loved summer.

If the beach is a sure thing, it’s La Bouillabaisse.
A place that honours our desire for continuity. Our collective summer memory, waiting to welcome us—again, this year.