Bottega Veneta’s universe continues to flourish under the careful eye of Creative Director Matthieu Blazy as the brand announced two key markers: the opening of a new store in Milan’s Galleria Vittorio Emanuele II, and the launch of their Spring/Summer 24 campaign lensed by Alec Soth.

Iconic and historic, the Galleria Vittorio Emanuele II shopping arcade is now home to the equally iconic Bottega Veneta’s latest store, which opened on January 30th. The space is spread over two floors and will be home to the brand’s renowned leather goods, shoes, and women’s ready-to-wear. The opening brings the brand to three locations in Milan, cementing its growing success in Italy and worldwide.

Three is seemingly a significant number for this particular milestone as the space, which Blazy himself designed, is grounded by three architectural elements: glass, Italian walnut wood, and, of course, green Verde Saint Denis marble–because it wouldn’t truly be Bottega Veneta without a splash of green.

Despite his Parisian roots, Blazy seamlessly took cues from Italian modernist architecture, which reflects and expands on the brand’s Avenue Montaigne flagship in Paris, which opened just five months ago. The space is also defined by geometric features, which fit harmoniously into the Galleria’s neo-classical design. From mesmerising glass blocks, which form grids throughout the walls and ceilings, to the structured marble slabs, all framed by walnut paneling.

To coincide with its opening, the store will offer a series of five limited edition python Kalimero Città bags, and fifteen ceramic handle Sardine bags each with a brass plate inside denoting its unique number. Continuing with the triadic theme, the brand also pre-launched three pieces from its Spring/Summer 24 campaign to coincide with the store opening: the Cha Cha bag and shoe and the Città bag.

The store opening is followed by the release of Bottega Veneta’s Spring/summer 24 campaign, which, similarly to the new space, draws influence from Italian roots. These Italian roots then grow into Blazy’s main reference–travel, both physical and imaginary. This journey of adventure is reflected in the playful and colourful imagery, shot in the playgrounds of Tokyo, capturing the childlike pleasure of using dress, and a little imagination, to be whomever you desire.

Perhaps even more beautiful than the youthful elegance of this campaign, is how Magnum
photographer Alec Soth showcases the wearability of Blazy’s designs. Be it an eccentric fringed two-piece or a simple white tank paired with a tailored black trouser, each is worn with a graceful nonchalance. Considering the collection draws inspiration from nature and anthropic influences, it’s not surprising to see such a connection.

In a remarkable testament to the growth of the Bottega Veneta world, the unveiling of their Galleria store and the captivating Spring/Summer 24 campaign, both within less than a week, underscores the brand’s blooming presence and solidifies them as a key player in the global fashion scene.