Tadao Cern says about himself:
“I’ve decided that I want to try a different approach to the art world by studying architecture and then diving deep in to contemporary art field. So my visual perception together with my creative process are very much influenced by the things that I’ve learned at the beginning. As an architect you are very closely related to human anthropological behavior and habits – you work around them, with them or try to change them. And now as an artist I have the same field of interest – I question what affects human actions in a certain way and can those things be changed. I consider art field as a laboratory for Homo Sapiens where each art piece is an experiment helping to distinguish our actions/interactions and natural behavior boundaries – as an artist you can document, change, create or get rid of them.
I try not to take everything that is around me for granted – I love taking everyday objects or occurrences, strip them to their basic concepts and reintroduce them as art. This process works as a refreshment, helping us to see things that we forget and take for granted.
My creative style is very much affected by my architectural background too: I work in a very systematic and rational way, all my artistic decisions are calculated and I’m always looking for most hygienic expressions so the ideas would become as clean as possible.”
About ‘Comfort Zone‘:
I was looking for a place where I could observe human beings under the microscope without any distractions. Beach is almost the only place where you can find people voluntarily putting themselves under anesthesia on the table where they can be explored like disassembled machines by the observers (us) above them. It’s a great chance to deep dive in to our today’s culture and natural habits that are perfectly revealed in detail that you can find in these images.
These images are not staged. It’s a photo documentary that was done during the summer of 2013. None of the subjects in these images knew about being photographed before or after the photoshoot.
