Ruby Rossini is a multi-disciplinary Italian image-maker, recently graduated from the first cohort of the new Design for Art Direction MA at London College of Communication in London. She has worked in the industry as a designer & photographer – mainly in the fashion sector. She recently worked on Edward Crutchley’s film for London fashion week and worked on a major high street fashion rebranding this year. Her personal works focus on the theme of belonging and identity through a variety of different media which are visually explored through Image-Making. She likes to make the most of her multidisciplinary background, where each discipline informs the work of another, with the hope of creating “hybrid places” where things clash and merge and new things are created.
About ‘Looking for nature where nature is not’ – words by Ruby Rossini:
While under furlough and wanting to escape from the lockdown and the walls of my London apartment I used the visual power of image-making to create an escape into nature and create my own little quarantine residency. I wanted to escape the everyday, the mundane, the boredom of having to stare at my walls and seeing my brain-cell die as I was gasping for fresh air and novelty. Certainly a bit dramatic, but if anything, this period has been challenging for each of us and everybody coped the way they could. For me, is making images.
“Looking for nature where nature is not” is a series that depicts the feeling of one wanting to escape both the physical and the mental boundaries of the lock-down while living in London. It speaks of dreaming of nature, palms, sunshine, and other reflections of our lives under 2020. It’s about hope, uncertainty, and seeing giants like amazon take even more space into the safe and protected realm of our personal lives. All as we desire to escape; escape the mundane, escape our intricate society, escape from isolation, escape from capitalism.
