NATTAUP is a brand built on the idea of transforming intimates into a language of everyday style. Lingerie becomes outerwear, accessories are modular, and basics acquire new functions. The goal is to blur traditional boundaries between inner and outer, practical and conceptual, creating a wardrobe that is fluid and adaptable.

The brand defines itself through key values: versatility, sustainability, and a unisex approach. Each collection introduces interchangeable elements and adjustable details that allow multiple combinations and extend the lifespan of garments. In this way, fashion becomes a tool for building a personal and durable style rather than a cycle of rapid consumption.

Sustainability is central to the project. The Sustain Series introduces durable materials, modular systems, and FSC-certified packaging, with the aim of reducing textile waste and supporting a circular vision of fashion. The line is structured into three areas: intimates with detachable accessories, modular add-ons for styling, and ready-to-wear pieces with adjustable details for cross-season wear.

The brand’s campaigns also reflect this identity. LET ME PUT MY SIGN ON YOU uses the imagery of the boxing ring to explore the tension between desire and confrontation, turning conflict into a game of attraction. It exemplifies how NATTAUP translates ideas of energy and vitality into visual storytelling.

NATTAUP positions itself as a project that combines functional design with aesthetic research, while maintaining a clear commitment to environmental responsibility. A brand experimenting with new ways of thinking about and wearing clothing, offering a sustainable and versatile alternative to fast fashion.

Recently, the brand has launched its official website, nattaup.com, a digital platform that further extends its philosophy of modularity and accessibility, offering an immersive look into its collections and values.