Born in Barcelona in 1988, Iñigo Viu Huguet moved to Amsterdam in 2009, a move that would gradually reshape both his life and his artistic direction. After years spent working in the hotel industry and studying audio engineering, photography emerged as his primary medium. In 2018, self-taught and guided by an instinctive, outsider’s gaze, Viu Huguet fully dedicated himself to this medium, developing a practice that moves fluidly between fashion and documentary.

Lost in Town embodies this duality. The series reflects on the experience of entering a new city and inhabiting the ambiguous territory between belonging and detachment. At its center is a solitary protagonist wandering through urban landscapes—streets, transit spaces, anonymous corners—attempting to blend in with the environment, silently betraying a sense of disorientation. The work does not dramatize alienation; Instead, he focuses on subtle gestures, fleeting glances, and the choreography of movement against architecture. In this interaction, fashion becomes an observation: less spectacular and more focused on how identity is assembled, tested, and reshaped in public space. The protagonist’s presence appears both intentional and uncertain, embodying the fragile balance between visibility and anonymity.

Viu Huguet’s images convey the raw energy of the city while retaining moments of introspection. His background outside traditional photographic institutions inspires a sensibility untethered by rigid gender distinctions. The result is a visual language that treats the metropolis not simply as a backdrop, but as a collaborator. Streets and facades function as mirrors, reflecting internal states of transition.

Lost in Town ultimately addresses a contemporary condition: the fluid, often solitary negotiation of identity in ever-changing urban environments. Through a sober yet evocative approach, Viu Huguet captures the silent tension of becoming, of being suspended between who we were and who we could be in the places we choose to call home.