Lorenz was born in Mödling, a city near Vienna in Austria. His father was a journalist and his mother a teacher. When he was two years old his parents moved to the western part of Austria, a tiny village in Alps called Sistrans.
Not being the most aspiring student, Lorenz decided to finish his A-Levels in an evening school and take on a four-year apprenticeship during the day, in machine engineering, constructing and producing highly precise prototype elements for the car-, computer hardware- and the electronic industries.
As a teenager he would always capture moments and memories on windsurf trips or holidays with friends. In his second year at the University of Innsbruck he developed a strong fascination for photography, which eventually motivated him to learn this craft from established photographers. Soon he realized that moving away from Austria was essential to gaining more experience in the field. From 2006 on Lorenz lived and worked in London as a freelance assistant for several photographers and agencies.
He soon established relationships with internationally acclaimed photographers from London and New York, which then helped him secure a position with Josh Olins as a second assistant. By the end of 2011 Lorenz made a decision to relocate to NY and a year later he became Olins’s first assistant (who by that time also moved to NY).
From then on he traveled the world full time producing high-end advertising campaigns and photo editorials for fashion magazines as well as portraits of celebrities such as Julia Roberts, Charlize Theron, Emma Watson, Marion Cotillard, David and Victoria Beckham, Farrell Williams, the Duchess of Cambridge Kate Middleton, and many others. In January 2017, he decided to leave his assisting career behind and make a name for himself. By always trying to see the world from a photo-documentary perspective he attempts to carry out his fashion editorials and commercial work in a similar manner.
About ‘Underexposed desert’:
During a road trip through California in 2015 I put my attention to capturing the urban environment in juxtapose to the desert. When editing later on, I figured out that there are direct visual links between images.
For example there is this picture of a man looking at his freshly squeezed ice cream next to an image of a rather rough and not so smooth sand dune followed by the picture of the man actually licking his ice cream what shapes the ice cream smooth, like the fine round and soft shapes of the dunes next to this picture.
Now the name underexposed desert came from a few rolls what I shot in the desert (death valley) which were completely underexposed. First I was seriously upset and only a year or so later I realized that I actually do like the unexpected and technically wrong look of this series a lot.
