It’s a Wrap is the shout that sets you free. You can start taking apart what you have been building all day with the care and order defined by the production plan: “Let’s start with the hardest one,” someone suggests, while you already know anyway that the difficult ones are always there waiting for you. You are done and say goodbye to everyone, “See you next time!” You open the public transport app and check which is the shortest route, which is the vehicle that will take you home. You are at the stop and at this point, you wait for your bus while the darkness has already arrived.

C41 FW24’s new capsule edition in collaboration with PAURA by Danilo Paura continues the dialogue started by C41’s previous editions–like C41 X LC23 vest or the Basic Collection– re-proposing their concept and vision of the workwear suits through a contemporary genderless and ageless thought for everyday work life. C41 and PAURA’s attitudes merge, yet extending to an entirely different audience. PAURA is the materialization of a rebel and romantic soul. Founded in 2015, the brand represents an introspective path through the unusual lens of the designer going deep into his chaotic and blended wardrobe. Crossover is a statement in collections where streetwear and tailoring speak to each other in a harmonic way. Music and youth celebration serve as frameworks for long-lasting and versatile products, rigorously crafted in Italy.

The launch event is on February 21st, 2024 from 9:30 PM to 00:00 AM at Bar Paradiso in Milano, Italy. The event is accompanied by a jam session.

Today urban shoppers have a penchant for practical cuts and styles. The used, worn-out look of the garments does not derive from the hard work of the wearer, but from the effort made by those who created those garments.

C41 and PAURA combine their aesthetic signatures characterised by the passion for utility, durability, and simplicity. After a long day at work, people express their individuality through diverse clothing choices, reflecting personal preferences, cultural influences, and social trends. As workwear found its fertile ground in street culture, the idea behind the total look presented by C41 and PAURA is inspired by the late-night shift that proceeds till the early hours of the morning.