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Erli Grünzweil enhances the overwhelming power of a simple hug

Erli Grünzweil Better Together C41magazine Photography 3

Erli Grünzweil was born in 1992 in Austria and is based in Vienna. He studies Applied Photography and Time-based Media at the University of Applied Arts Vienna and works as a Photographer and Graphic Designer. His work lies at the intersection of observational and staged photography.

Grünzweil is questioning the medium itself through bringing it to its boundaries—the boundaries of lens-based and computer-generated pictures, static and moving images, fact and fiction, fine art and applied photography. The outcome is hybrids, which seemingly show ordinary situations or random things, but through aesthetics, types of image production and content it goes deeper and addresses social, political and personal matters.
By combining images in a new order and a new context, new substance can emerge. Through the surface more profound and inner content can be shown—the absent, the not pictured becomes the subject of these images, so the superficiality can be overcome.

About Better Together – words by Erli Grünzweil:

Before the pandemic it was common sense and now it is difficult or restricted—to be together with others, to hug friends and touch our loved ones. Even if we look after each other and offer help we recognize that physical contact is better and important for our health. We have to be and stay in touch with humans and nature.

After a long time of isolation I met my family again and started this series. With the help of mundane things, situations and gestures it shows the longing and the need of proximity.

Time to read
1 min
Words by
Staff
Published on
19 April 2021
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