C41 and BiM invite you to the opening of Rethink. 8 Photographers Envision Circular Practices, a project by IED Milano in collaboration with Gallerie d’Italia of Intesa Sanpaolo.
Rethink is a project conceived as a space for thought, a platform to exchange new perspectives on relevant social issues, stemming from the partnership between the Gallerie d’Italia of Intesa Sanpaolo and IED Milano.
At the centre of the project are the students and their ability to bring innovation to the photographic field with a lively and experimental approach, always supported in the development of their authorship. The collective exhibition curated by Marcello Maranzan presents the works by photographers Giorgia Archetti, Nicola Biscaro, Caterina Colapietro, Annalisa Doriguzzi Breatta, Elisa Hampe, Sarah Indriolo, Giulia Pirri, Eleonora Villa.
The topic of the circular economy has called for a rewriting of production and consumption cycles, overturning the mechanisms that have hitherto characterised the world of industry and research and, not least, our way of life. This process of transformation is underway and circularity is already a practice. Matter, forms, elements, and people are the lexicon of this new approach. Change feeds on thought and ideas are that agitated space where reflections can conquer new territories and trigger revolutions. Through the gazes of eight very young authors, we contribute to the rewriting of this new system, which has recently been disrupted and changed. Not in the simple documentation, but in the interpretation of its components: we give back a story through images that wants to be a multiplier of these ideas and offer a new, unexpected reading.
Four realities have actively joined this original creative project: Babaco Market, COIMA, Novamont, and Ri-generation.
Babaco Market is a delivery service that was created with the commitment to reduce food waste through healthy and conscious shopping. Fruits, vegetables, and pantry products that for aesthetic reasons, for overproduction, or because of an approaching expiry date would be excluded from normal distribution channels, are saved, recovered, and valorised in a circular process, giving new life to what risks are being wasted.
COIMA is a group specialising in the investment, development and management of real estate assets, with an integrated ESG impact approach. It is currently involved in the construction of the Village for the 2026 Winter Olympics, part of the large urban regeneration project of the Scalo di Porta Romana in Milan, which will allow the recovery of a 190,000 m2 brownfield site. The Olympic Village will then become an asset returned to the city community through its conversion into Italy’s largest subsidised student residence, and a number of best practices have been incorporated into its construction, such as the use of recycled or recyclable materials, the reuse of existing buildings while preserving structural parts where possible, and the choice of a ‘passive’ design to minimise energy demand.
Novamont is a Benefit Company of Versalis Eni certified B Corporation. A world leader in the production of bioplastics and the development of biochemicals and bioproducts through the integration of chemistry, environment and agriculture, it constantly invests in research and innovation. In its research laboratories in Novara, the life cycle of a coffee capsule is simulated: from the processing of Mater-Bi bioplastic granules, to its transformation through moulding or thermoforming, to the final verification of its compostability.
Ri-generation was created with the aim of combining technical know-how developed in the field of household appliances, with objectives of social inclusion and environmental sustainability, giving new life to products that cannot be sold on the market, through a process of their regeneration. Its future vision is of a world where remanufacturing is the norm and not the exception. It is committed to caring for the welfare of disadvantaged people by creating new job opportunities, promoting sustainable lifestyles and education in environmentally friendly practices.
