A kit of indispensable items for everyday life on set.
C41 presents the Basic Collection, Second Release: Bringing the Essentials on Set. Continuing its journey into the creation of a kit of indispensable products for everyday life, C41 presents a set of items, ranging from clothing to gears to utensils and props, for the community closest to them: the filmmakers, directors, photographers, producers, prop-masters, builders, set decorators, camera operators, make up artists and all those who live on set.
Wanting to counteract the noise characterising our time with a sense of quietness and control, C41 returns to the basics, understood as the synthesis of essentials and needs, our primordial state of simplicity, “as mum made us”. C41 thus develops a collection of items that materialise such basics and respond to the ideal contemporary luxury: one that is comfortable, practical and makes us feel good about ourselves. “We believe contemporary design should produce things that, as well as being nice, are useful. This is our mission: utility and beauty”, declare C41 co-founders Leone Balduzzi, Luca Caizzi and Barbara Guieu. With simple items, embellished by their high quality and details, C41 gives form to their ideal of “enriched simplicity”. The Basic Collection comprehends garments and items whose usability and comfort lend themselves to the service of any kind of daily experience, presenting a kit of essentials for contemporary life. With these terms, C41 proposes a sustainable use of one’s wardrobe through a capsule collection of pieces that can be used as one prefers, repeatedly, on any occasion.
The items of the Basic Collection, Second Release are dedicated to all the insiders who populate the sets. As a creative production company, publishing house, independent magazine and fashion label, C41 lives the majority of its life on set, and are thus homaging those who inhabit the rarely portrayed behind the scenes. For the new collection, C41 takes inspiration from the technical and functional material of rentals’ promotional merchandise, specific to sets necessities. Quality is, once again, at the heart of the concept. The new unisex collection relies on the serigraphic printing technique while the preponderant black colour perfectly suits the context for which it is conceived and designed for, the set, preventing lights from reflecting while guaranteeing safety and comfort. The Basic Collection, Second Release includes t-shirts (unisex, in black and in white), hoodies (unisex, in black), biker shorts (for women, in black), shorts (for men, in black), panel cap (unisex, in black), mugs (in white), water bottles (in black), pouches (in black) and tags (in black).
The Basic Collection, Second Release: Bringing the Essentials on Set will be premiered with a special installation in Milan at Marsèll Paradise, a space established in 2016 as a fluid platform where to showcase collections and host cultural events of different natures.
The collection is now available on our online shop (soon in physical stores worldwide).
