adidas teams up with C2CMLN to celebrate the launch of the new adidas Originals 1000 Back campaign, a tribute to the three timeless silhouettes of particular aesthetics that have accompanied style choices around the world since the 1970s: Gazelle, Samba and Handball Spezial. Originally designed for different sports–from training, to soccer, to handball–adidas Originals sneakers have left an imprint across places, cultures and movements.

It is in a combination of sports, music and fashion that adidas decided to partner with C2CMLN, the celebrated Festival born in the early 2000s, through an exclusive event that takes place today, on Thursday, April 11 at Via Padova, 72 in Milan and will feature international artists from the music scene: Sega Bodega, DJ Python, Sister Effect and SPLENDORE.