Seb Edwards, for Lacoste, in a timeless story of an epic journey

Lacoste strikes again with yet another wonderful campaign signed by director Seb Edwards.
In 1933, René Lacoste created the emblematic polo L. 12. 12 that we all know revolutioning the new born world of the sportswear. With this new film, Lacoste and Seb Edwards are exactly narrating the immortality of this polo narrating a timeless story.

Seb Edwards has developed a story of a young man that falls in love at first sight with a girl: a union of boldness and stylistic virtuosity that narrates an idyll both nervous and delicate on a train. This journey that will make the characters chase each other through kilometers and decades: an epic trip inside Lacoste, from the 30s till nowadays.

To celebrate the new face of Lacoste sportswear, the tennis player Novak Djokovic, the film was first unveiled during the beginning of the Roland-Garros.

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Interested in knowing how magic was done? Have a look at the making of.

Time to read
1 min
Words by
Francesca Pavoni
Published on
30 May 2017
Filed under

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