Javier Campopiano, Erik Kessels e Roya Zeitoune are some of the protagonists of the sixth edition of the International festival of creativity scheduled from 7 and 9 of November at Base in Milan. IF! On Tour: #MetteteviScomodi starts 28 of September with five meetings around Italy, from north to south, to present the event together with the IF! promoters ADCI and UNA and Google’s main partner.
The event organized and promoted by ADCI-Art Directors Club Italiano and UNA-Aziende della Comunicazione Unite is aimed to celebrate the excellence of Italian creativity and taking stock on the global outlook of communication and advertising, between challenges, opportunities and new perspectives.
There will be important international guests this year, including the names of Javier Campopiano, Erik Kessels e Roya Zeitoune.
-Javier Campopiano, Chief Creative Officer of Gray Europe, is the creative mind behind the success of “It’s a TIDE AD”, the campaign developed by Saatchi & Saatchi New York for P&G at the Super Bowl 2018 and the same year awarded at Cannes with the Grand Prix FILM.
-The multi-faceted Erik Kessels, designer, art curator and photographer will also be present. The Dutch artist is the artistic director of KesselsKramer, an advertising agency based in Amsterdam, where he has signed campaigns for Nike, Diesel, J&B Whiskey, Oxfam, and is a co-founder of KellelsKramer Publishing. In 2010 Kessels received the Amsterdam Prize of the Arts and in 2016 he was nominated for the Deutsche Börse Photography Prize.
-Roya Zeitoune from London, YouTube Culture & Trends Lead EMEA, arrives at IF! Italians Festival to provide insights into online communication trends and the creation of winning virtual content.
The common thread of the three days is the concept “Mettetevi Scomodi”, an invitation to the whole industry, agencies and customers, to get out of their comfort zone, to renounce the known and the conventional, to make their own ideas and unexplored prospects, which will decline through the three paths dedicated to courageous choices, new perspectives and (dis) intermediation.
The Festival will stop in Florence (on September 28th during the Wired Next Fest), Turin (October 3rd), Naples (October 10th), Rome and Milan (October 30th) with IF! OnTour: #Meet yourself Coming: five approach meetings at the sixth edition IF! to present the event and extend the boundaries of creativity throughout Italy.
The 3 Days Pass to participate in IF! is on sale here for € 90.00 (+ d.p.):
To follow IF! 2019 on digital channels: