From the press release
Following the first digital edition launched on June 15th, 2020, Fuorisalone renews and relaunches the project in a second edition in which the territory of Milan returns protagonist of the event.
New proposals, local events, talks, workshops and round tables will integrate the contents on Fuorisalone.it and Fuorisalone.tv in order to offer new promotional opportunities to brands, products and designers.
Studiolabo, author and creator of the platform Fuorisalone.it proposes the second step of the Fuorisalone project that will see, from 28th September to 10th October 2020, a new calendar made of events and talks dedicated to the world of design and project culture, all within the frame of the format proposed by the City of Milan under the name Milano Design City.
Milano Design City is the evolution of the Fall Design Week activated in autumn in the last four years by the City of Milan – which has seen Studiolabo as protagonist with the Brera Design Days festival – in order to investigate and explore issues related to the culture and the various forms of design, which fully share in contents and tools with the new Fuorisalone Digital platform.
Fuorisalone Design City Edition is the final destination of a unique communication journey that began on 15 June with the launch of Fuorisalone Digital and the release of Fuorisalone.it and Fuorisalone TV, and two new channels Fuorisalone China and Fuorisalone Japan.
Among the main objectives of the Design City Edition there are to enrich the offer of the contents proposed by the platform and to give continuity to the contents already present, generating new interest in the project. The second edition, moreover, intends to activate both an itinerary on the territory, involving showrooms in the city and outside, and even those brands that don’t have a showroom in Milan and wish to promote themselves on a digital basis on the Fuorisalone.it platform.
Brera Design District will be one of the main protagonists of this Fuorisalone Design City Edition offering a specific itinerary addressed to local showrooms, with a rich calendar of talks, webinars and round tables, traditionally part of the Brera Design Days festival and that this year will be hosted in digital version on Fuorisalone TV.
Hyundai will take part in the Fuorisalone Design City Edition confirming itself as Main Sponsor.
Also Rado will again mark the time of design and events by sponsoring the platform as official timekeeper.